CON"TEXT'

Our mission is to transform clothing into a medium for impactful communication. All of our designs aim to be a catalyst for introspection, discussion, and community.

"Sampletext" derives from the term often used as a placeholder in creative software like Photoshop or Microsoft Word. It symbolizes the starting point for new ideas and projects.

Our 2 cents is that your 2 cents shouldn't make or break your purchasing decision. We price all of our clothes one cent over the dollar amount to make you think twice about your purchase.(EXAMPLE. $39.99 -> $40.01)

Sampletext is for every group but not for everyone. It brings together individuals from diverse backgrounds, united by shared passions, interest, or ideas. Through targeting the individual unique nature of all people opposed to the collective mind frame that groups tend to opperate in; We aim to create an inclusive atmosphere where individuals from all backgrounds can find common ground

At Sampletext, we believe that fashion is a source of personal expression, and therefore, gifting clothes can be a difficult task. A lot of gifted clothes end up being donated or taking up unnecessary space in our closet. That's why we have an anti-gifting philosophy and discourage the practice of gifting our clothing items unless specifically requested by the recipient. We believe that clothing should be chosen by the individual as a tool for their self-expression, rather than as a gift.

Fashion is the most common form of collaborative art. Collaborative art is when the consumer has a vital role in shaping the final outcome of an art piece. In fashion, consumers have the freedom to select and combine various clothing pieces, accessories, colors, and styles according to their own preferences, tastes, and self-expression. The consumer's choices and creativity are pivotal in determining how they present themselves and how the fashion pieces come together as a whole.

This philosophy is not about everyone wearing the same thing, but rather a mindset that challenges consumerism. Our “Uniform philosophy’ encourages people to invest in versatile, high-quality clothing that reflects their individuality and personal style. Embracing this philosophy promotes a sustainable and mindful approach to fashion. By doing so, chosen pieces naturally become wardrobe staples, getting frequent wear over an extended period (much like a uniform) all while authentically representing oneself through clothing.

This philosophy goes into how people don’t realize how a t-shirt can be used as a walking billboard. Many individuals wear clothing with brand logos as a way to showcase their status and wealth. While some individuals may genuinely enjoy the aesthetic of brand logos on clothing, it's important to recognize the larger societal implications of this trend. By focusing on brand logos and status symbols, individuals are contributing to a culture that values material possessions and economic status over having a more authentic representation of oneself through clothing. Our goal is to change this narrative by using clothing as a medium to promote self-expression, mindfulness, and personal style rather than impressing others or conforming to a specific image.

Sampletext is a concept and context-driven brand that uses clothing to foster community through communication. With a focus on impactful messages, our designs aim to spark internal reflection and external dialogue.

As our name suggests, Sampletext uses alot of typographic art to convey our messages and ideas. Our signature font is times new roman as it is the most common default font in creative softwares.

Lenticulars provide us a dynamic platform for conveying the message behind our products. Lenticular designs spark curiosity and intrigue, prompting discussion. Lenticular’s are lenses that produce images with an illusion of depth, or the ability to change or move as they are viewed from different angles.We aim to have a significant impact on the widespread adoption of lenticular usage within the fashion industry.

The triple quotation mark used in our quotes is a representation of the three spirals from our logo. It's a subtle but effective way of incorporating our branding into our content.

We incorporate placeholder text into our designs, mocking the way other companies often rely on the use of meaningless text to design t-shirts. We contrast this with thought-provoking messages to draw attention to the importance of meaningful content within fashion.

  • This "text" is only here for the sake of appearance
  • "The quick brown fox jumped over the lazy dog"
  • "Lorem ipsum dolor sit amet"
  • "Consectetur adipiscing elit"
  • "Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua"

The homonym of "insight" and "in sight" symbolizes how wisdom is often hidden in plain sight. The shifting letters on the shirt illustrate how insight is a matter of perspective. This shirt calls for people to be curious and empathetic.

    Statistics
  • 85% of job success comes from having well-developed soft skills, such as empathy and open-mindedness, rather than technical skills. SOURCES: Harvard University, Stanford Research Institute, and the Carnegie Foundation https://www.talentsmart.com/articles/Why-You-Need-Emotional-Intelligence-to-Succeed-389993854-p-1.html
  • Open-mindedness and adaptability are among the top 5 skills employers look for, according to 73% of hiring managers. SOURCES: National Association of Colleges and Employers (NACE), 2019 https://www.naceweb.org/about-us/press/2019/the-key-attributes-employers-seek-on-students-resumes/
  • Diverse teams that value different perspectives are 87% better at decision-making. SOURCES: Cloverpop, 2017 https://www.cloverpop.com/hubfs/Whitepapers/Cloverpop%20Whitepaper%20-%20Hacking%20Diversity%20with%20Inclusive%20Decision%20Making%20-%20Research%20Report.pdf
  • Organizations that promote a culture of curiosity have 27% fewer conflicts and 37% higher employee satisfaction. SOURCES: Harvard Business Review, 2018 [https://hbr.org/2018/09/curiosity](https://hbr.org/2018/09/curiosity)
  • Mindfulness practices, which enhance self-reflection and insight, are associated with a 28% reduction in stress levels. SOURCES: JAMA Internal Medicine, 2014 https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/1809754

I feel like the environment has some how become far too political, when it should be simple math. There are 8 billion people on earth and it is estimated that in America an average human throws away more than 30 pounds of trash per week. I think about this every time I throw something away and it freaks me the fuck out. This shirt focuses on our society's lust for consumerism and its negative impact on the environment. The "mother earth" in the design represents the deceptive allure of surface-level appearance. In the context of the hot mom, her beauty may draw attention and admiration much like consumerism and material goods, but could also lead to the destruction of the "environment' in a family

  • STATISTICS
  • Americans generate approximately 267.8 million tons of trash annually, or about 4.51 pounds per person per day. Sources: U.S. Environmental Protection Agency (EPA), 2018 https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/national-overview-facts-and-figures-materials
  • The global consumption of natural resources has tripled in 40 years, with 90% of biodiversity loss and water stress due to resource extraction and processing. Sources: United Nations Environment Programme (UNEP), 2019 https://www.unep.org/resources/global-resources-outlook
  • In the U.S., approximately 30-40% of the food supply is wasted, equivalent to 133 billion pounds and $161 billion worth of food in 2010. Sources: U.S. Department of Agriculture (USDA), 2010 https://www.usda.gov/foodwaste/faqs
  • The fashion industry is responsible for 10% of annual global carbon emissions, more than all international flights and maritime shipping combined. Sources: United Nations Climate Change, 2018 https://unfccc.int/news/un-helps-fashion-industry-shift-to-low-carbon
  • Electronic waste, or e-waste, amounts to more than 50 million tons annually, with only 20% being recycled. Sources: Global E-Waste Monitor, 2020 https://globalewaste.org/news/global-e-waste-surging-up-21-per-cent-in-5-years/
  • Plastic waste is expected to triple by 2060, with current trends leading to oceans containing more plastics than fish by weight. Sources: World Economic Forum, 2016 https://www.weforum.org/reports/the-new-plastics-economy-rethinking-the-future-of-plastics/
  • The average American family takes home almost 1,500 plastic shopping bags a year, and less than 1% of plastic bags are returned for recycling. Sources: Natural Resources Defense Council (NRDC), 2018 https://www.nrdc.org/stories/10-ways-reduce-plastic-pollution
  • Global water consumption has increased by a factor of six over the past 100 years and continues to grow steadily at a rate of about 1% per year. Sources: United Nations World Water Development Report, 2019 https://en.unesco.org/themes/water-security/wwap/wwdr/2019

The design features a hand lifting up another hand, symbolizing the act of empowering others. Overlaying the image is text that highlights the words "US" in "must" and "WE" in "POWER" and "EMPOWER," emphasizing that power dynamics are a shared responsibility. This shirt calls for people of power to embrace the idea of empowering others to create a better, more inclusive, and productive community or organization. It also explores the idea of empowerment's role in maintaining power within a community or organization.

    Statistics
  • Community empowerment programs have been shown to reduce poverty rates by up to 25%. Sources: World Bank, 2014
  • Empowered communities experience a 30% increase in local economic development. Sources: United Nations Development Programme, 2016
  • Organizations that encourage and support innovation are 6 times more likely to be profitable. Sources: BCG, 2018
  • Students who feel empowered in their education are 7 times more likely to be academically motivated. Sources: Journal of Educational Psychology, 2012
  • Countries with greater gender empowerment have 10% higher economic growth on average. Sources: World Economic Forum, 2017
  • Social empowerment programs have reduced discrimination rates by 40% in targeted communities. Sources: UNESCO, 2018
  • Community empowerment in environmental decision-making results in 35% more sustainable outcomes. Sources: Environmental Science & Policy, 2014
  • Empowerment initiatives have led to a 22% increase in civic engagement among youth. Sources: Journal of Youth Studies, 2017

This ones pretty straightforward. It emphasizes the importance of embracing the learning process and not being afraid to suck. Opposed to striving for perfection, this shirt encourages people to strive for growth by taking on new challenges. Everyone starts as a beginner, and it's through making mistakes and taking risks that we learn and grow.

    STATISTICS
  • A study found that students who were taught to view failure as a learning opportunity scored 11% higher on subsequent tests. Sources: Haimovitz, K., & Dweck, C. S. (2016). What predicts children’s fixed and growth mindsets? Not their parents’ views of intelligence but their parents’ views of failure. Psychological Science, 27(8), 859-869. Link
  • 70% of successful entrepreneurs report having learned the most valuable lessons from failures and setbacks. Sources: Global Entrepreneurship Monitor (GEM) Global Report. Link
  • People with a growth mindset are 65% more likely to take on challenges and 49% more likely to value and learn from criticism. Sources: Dweck, C. S. (2006). Mindset: The new psychology of success. Random House. Link
  • Resilient individuals are 5 times more likely to have higher levels of well-being and 3 times more likely to be satisfied with their lives. Sources: Southwick, S. M., & Charney, D. S. (2018). Resilience: The Science of Mastering Life's Greatest Challenges. Cambridge University Press.
  • Resilient individuals are three times more likely to be highly satisfied with their lives and 60% more likely to be content with their jobs. Sources: American Psychological Association. (2014). Building your resilience. Link
  • 92% of perfectionists are also procrastinators, which can hinder growth and learning. Sources: Flett, G. L., & Hewitt, P. L. (2002). Perfectionism and maladjustment: An overview of theoretical, definitional, and treatment issues. In P. L. Hewitt (Ed.), Perfectionism: Theory, research, and treatment (p. 5–31). American Psychological Association. Link
  • Entrepreneurs who are not afraid of failure are 1.7 times more likely to achieve business success. Sources: Global Entrepreneurship Monitor (2019). Special Report on Entrepreneurial Behavior and Attitude. Link
  • These statistics collectively emphasize the importance of embracing failure, fostering a growth mindset, building resilience, and taking risks for personal and professional development.