Sampletext is a concept and context-driven brand that uses clothing to foster community through communication.

With a focus on impactful messages, our designs aspire to spark internal reflection and external dialogue

We use "Characters' to create a story line behind our clothing.

A "Character' refers to an individual/the moral qualities distinctive to an individual,

It also defines as graphic symbol such as a punctuation marks, numbers or “TEXT’

Our goal is that the characters and their stories can spark discussions about the themes they represent, and help create a community around the brand.

As our name suggests, Sampletext uses alot of typographic art to convey our messages and ideas.

Our signature font is times new roman as it is the most common default font in creative softwares.

Lenticulars provide us a dynamic platform for conveying the message behind our products. Lenticular designs spark curiosity and intrigue, prompting discussion.

Lenticular’s are lenses that produce images with an illusion of depth, or the ability to change or move as they are viewed from different angles.

The triple quotation mark used in our quotes is a representation of the three spirals from our logo. It's a subtle but effective way of incorporating our branding into our content.

We incorporate placeholder text into our designs, mocking the way other companies often rely on the use of meaningless text to design t-shirts.

We contrast this with thought provoking messages and by doing so hope to draw attention to the importance of meaningful and thought-provoking messages within fashion.

Some “sample’ placeholders are:

• This “text’ is only here for the sake of appearance

• “The quick brown fox jumped over the lazy dog’

• "Lorem ipsum dolor sit amet”

• “Consectetur adipiscing elit”

• “Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua”