CON"TEXT'
Information about our Core Values, Products and Design Language
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Our mission is to transform clothing into a medium for impactful communication.
All of our designs aim to be a catalyst for introspection, discussion and community.
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"Sampletext' derives from the term often used as a placeholder in creative software like Photoshop or Microsoft Word. It symbolizes the starting point for new ideas and projects.
We believe that the name Sampletext captures the spirit of our mission as it represents a starting line for innovation and self-expression.
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Sampletext is for every group but not for everyone.
It brings together individuals from diverse backgrounds, united by shared passions, interest, or ideas.
Through targeting the individual unique nature of all people opposed to the collective mind frame that groups tend to opperate in; We aim to create an inclusive atmosphere where individuals from all backgrounds can find common ground
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Our 2 cents is that 2 cents should not make or break you purchasing our products.
We price all of our clothes one cent over the dollar amount to make you think twice about your purchase .
For example $40.01 opposed to $39.99
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Our “Uniform philosophy’ encourages people to invest in versatile, high-quality clothing that reflects their individuality and personal style.
This philosophy is not about everyone wearing the same thing, but rather a mindset that challenges consumerism.
Embracing this philosophy promotes a sustainable and mindful approach to fashion. By doing so, chosen pieces naturally become wardrobe staples, getting frequent wear over an extended period (much like a uniform) all while authentically representing oneself through clothing.
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This philosophy goes into how people don’t realize how a t-shirt can be used as a walking billboard .
Many individuals wear clothing with brand logos as a way to showcase their status and wealth. While some individuals may genuinely enjoy the aesthetic of brand logos on clothing, it's important to recognize the larger societal implications of this trend. By focusing on brand logos and status symbols, individuals are contributing to a culture that values material possessions and economic status over having a more authentic representation of oneself through clothing.
Our goal is to change this narrative by using clothing as a medium to promote self-expression, mindfulness, and personal style rather than impressing others or conforming to a specific image.
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At Sampletext, we believe that fashion is a source of personal expression, and therefore, gifting clothes can be a difficult task. A lot of gifted clothes end up being donated or taking up unnecessary space in our closet. That's why we have an anti-gifting philosophy and discourage the practice of gifting our clothing items unless specifically requested by the recipient. We believe that clothing should be chosen by the individual as a tool for their self-expression, rather than as a gift.
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Our logo is a take on the traditional yin yang symbol which is often misunderstood as representing balance between black-and-white dichotomy.
Sampletext's logo incorporates a third spiral that symbolizes a more nuanced understanding of balance and harmony, acknowledging the complexities that lie between forces. The grey area.
Our logo incorporates several sacred geometric elements.
Each spiral is perfectly in line with the golden ratio, a mathematical proportion that is found in nature and often associated with beauty and balance.
The logo's negative space is equal to its positive space, creating a sense of harmony and equilibrium
When the logo is flipped on top of the original image, and the dots are connected, it creates the Merkaba. A symbol that represents the connection between the divine and earthly realms. The Merkaba forms the outline of the seed of life, another sacred geometric symbol that represents the cycle of creation and growth.
PRODUCTS
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This concept emphasizes the importance of embracing the learning process and not being afraid to suck.
This shirt encourages people to take on challenges and strive for growth, rather than focusing on being perfect.
Everyone starts as a beginner, and it's through making mistakes and taking risks that we learn and grow.
CLICK FOR MORE CON“TEXT’
CLICK TO SEE PRODUCT
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This concept highlights the connection between our desire for consumerism and its harmful effects on the environment. The attractive mother in the design symbolizes the deceptive appeal of superficial appearances, similar to consumerism and material possessions. In the case of the hot mom, her attractiveness may draw admiration, but it could also negatively impact the enviorment of the family.
The phrase "I'm only getting hotter" refers to both global warming and attractive moms.
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Through this concept, Sampletext encourages people of power to embrace the idea of empowering others to create a better, more inclusive, and productive community or organization. This shirt also explores the idea of empowerment and its importance in maintaining power dynamics within a community or organization.
The design features a hand lifting up another hand, symbolizing the act of empowering others. Overlaying the image is text that highlights the words "US" in "must" and "WE" in "POWER" and "EMPOWER," emphasizing that power dynamics are a shared responsibility.
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This concept aims to raise awareness about the exploitation of workers through low wages, poor working conditions, and lack of basic rights, and to promote sustainable and ethical practices in the fashion industry. The design features a lenticular design that toggles between "MADE IN CHINA" and "MADE IN SWEATSHOP,"
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This shirt highlights the power of empathy in education, research, and personal growth. Empathy helps us understand and share other people's feelings and perspectives, making it a key life skill.
Empathy plays a crucial role in creating inclusive learning environments, improving research, and making teaching more effective. It helps us better connect with others, solve problems, and make a positive impact on the world.
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This shirt features a lenticular graphic that alternates between the words "INSIGHT" and "IN SIGHT," cleverly reminding us that having insight is always within our reach. We can look for it through being in the present moment, open-minded, curious, and self-reflective.
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Sampletext is a concept and context-driven brand that uses clothing to foster community through communication.
With a focus on impactful messages, our designs aspire to spark internal reflection and external dialogue
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We use "Characters' to create a story line behind our clothing.
A "Character' refers to an individual/the moral qualities distinctive to an individual,
It also defines as graphic symbol such as a punctuation marks, numbers or “TEXT’
Our goal is that the characters and their stories can spark discussions about the themes they represent, and help create a community around the brand.
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As our name suggests, Sampletext uses alot of typographic art to convey our messages and ideas.
Our signature font is times new roman as it is the most common default font in creative softwares.
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Lenticulars provide us a dynamic platform for conveying the message behind our products. Lenticular designs spark curiosity and intrigue, prompting discussion.
Lenticular’s are lenses that produce images with an illusion of depth, or the ability to change or move as they are viewed from different angles.
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The triple quotation mark used in our quotes is a representation of the three spirals from our logo. It's a subtle but effective way of incorporating our branding into our content.
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We incorporate placeholder text into our designs, mocking the way other companies often rely on the use of meaningless text to design t-shirts.
We contrast this with thought provoking messages and by doing so hope to draw attention to the importance of meaningful and thought-provoking messages within fashion.
Some “sample’ placeholders are:
This “text’ is only here for the sake of appearance
“The quick brown fox jumped over the lazy dog’
"Lorem ipsum dolor sit amet”
“Consectetur adipiscing elit”
“Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua”